It has it’s foundation in the fact that I find most ads abhorrent due to the fact they don’t apply to me. Hulu is famous for this. But they are assholes with ads – they can detect you blocking and so they make the countdown period several times longer if you block the ads. Hence why I curtail my hulu usage.

But here’s the theory in why I block ads. I pay every month for a network connection and I can manage the traffic in any way I see fit. If I deem not to watch of view ads then it is MY prerogative.

I’ve had people tell me that it wasn’t fair since the advertisers paid to get their ad out to the public. I tell them I couldn’t give a rats ass about that.

That usually shuts them up.