Interesting article about how incentives actually seem to increase cheating. The example they use is interesting. Say there’s a big vat and everyone who attends has to pour in a bottle of wine. And somebody decides that nobody would know if he/she just dumped water in the vat.

You can probably guess what will happen. At the end when they tap the vat they get clear water not wine.

Now here’s the thing. I’ve been told I’m highly moral and maybe it shows. I’d put wine in the vat. The key question is do you have to do the right thing when nobody is looking or watching? The answer to that should be yes. If it isn’t you need to check yourself.